Transforming Online Fashion Retail

In celebration of its sixth anniversary, Amelie, a distinguished women’s fashion brand, embarked on a transformative digital journey with Elogic Commerce.

Aimed at enhancing their online storefront, this collaboration focused on optimizing performance through the switch to the Hyvä theme, improving user experience, and ultimately driving sales in the competitive fashion industry.

Amelie has been the epitome of laconic and feminine clothing, with collections that boast relaxed silhouettes, elegant lengths, and captivating prints.

Despite their vast array (12,000 SKUs) of everyday apparel reflecting the brand’s core philosophy and values, Amelie’s digital experience lagged due to navigation issues, mobile responsiveness, and product page inefficiencies.

Further compounding these challenges was their underperformance in Google’s Core Web Vitals, affecting their search visibility and customer retention.